| In
order to survive and thrive in today's global economy, and remain successful
in the long term, a company must define its market approach (e.g., how to
expand into existing markets, how to gain new customers) and identify ways
in which technology and related activities will be utilized in a strategic
manner. Only a written strategy in which goals are defined, resources
are allocated, and systems and processes are planned will enable the company
to follow a defined path and to monitor its results. Moreover, preparing
a company strategy in writing forces the management to precisely spell out
alternative approaches, including their e-procurement activities. |
