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Typically, an evaluation of the effectiveness of
your overall goals will comprise two steps:
1. Evaluate Overall E-Business Results
Are the results in line with your original goals
for e-business? If not, consider whether:
- Your staff has been adequately trained on Internet use
- You are adequately trained on Internet and technology use
- You have found the right marketplace for your company
- You have kept up with fast-paced technology improvements
- Your effort to sell via Internet is as industrious as your effort
to sell offline (including advertising, marketing, market research,
targeting customers, and making proposals to and from customers)
2. Check for Efficiency Gaps
Think of ways you could make your Internet-based
sales run more efficiently. For example, is your Internet connection
adequate for your needs, or have more staff members begun to need access
to the web, requiring an upgrade in connection speed? Also, consider
whether your Internet site's performance is optimal from the perspective
of visitors to your site. Are you sure the site does not take
too long to download? Check for “broken links” in which visitors
are prompted to click for another web page but then do not find the
page. Imagine that you are a visitor by experimenting how easy
the site is to navigate. If you are offering a web shop, evaluate
how easy it is to select merchandise and fill out necessary forms online.
Another potential area for efficiency improvements is human resources.
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